Pricing 101: How To Determine What To Charge (S216)

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You know what you do has value, be that making art, designing projects, teaching or consulting. Running a successful business means you also need to know what to charge for your products or services. Ask people to pay too much and they won’t buy. Ask too little and they may assume your deliverable lacks quality (so they don’t buy) or your profit margin will suffer. Join Joe to learn the basics of pricing. You’ll leave with an understanding of how to price for value, so you can stop leaving “money on the table.”