The Marketing Hourglass: Learn And Share (S107)

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Today’s buyers often travel down a path without our knowledge or participation. They search the web, read social media postings and talk with friends before they make a purchase. The Marketing Hourglass™ (Duct Tape Marketing) is a holistic and effective model for understanding how a buyer wants to buy and puts your businesses along that path – long before the prospect even knows they are looking for what we sell and long after we’ve transacted that sale. Joe explains the model and his best practices for each phase, while giving the audience an opportunity to share what’s worked for them in a facilitated brainstorming. We’ll fill a flip chart with ideas for you to take back and transform how you market and sell your products and services.