Pricing 101: How To Determine What To Charge (S216)

You know what you do has value, be that making art, designing projects, teaching or consulting. Running a successful business means you also need to know what to charge for your products or services. Ask people to pay too much and they won’t buy. Ask too little and they may assume your deliverable lacks quality [...]

By |2019-10-20T19:58:28-04:00January 17th, 2020|0 Comments

The Marketing Hourglass: Learn And Share (S107)

Today’s buyers often travel down a path without our knowledge or participation. They search the web, read social media postings and talk with friends before they make a purchase. The Marketing Hourglass™ (Duct Tape Marketing) is a holistic and effective model for understanding how a buyer wants to buy and puts your businesses along that [...]

By |2019-10-20T19:47:46-04:00January 16th, 2020|0 Comments