Joe Rotella Presents at CHA Mega Show

By | 2015-03-06T11:27:28+00:00 January 9th, 2015|News|0 Comments

Joe Rotella, Founder and Creative Director of Create N Craft, will be present a hands-on lab workshop at the Craft and Hobby Association’s 2015 Mega Show. Participants will use their own laptops while learning the elements of an effective web presence. Using an “apprentice approach,” Joe will guide CHA members through the five areas critical to the success of a website:

  • Marketing
  • Branding
  • Self-service
  • Community
  • Technology

He’ll also explain the concepts, then illustrate them in action with a group review of volunteer sites. Joe will share information about what makes a site useful and strategies for search engine optimization (SEO).

Craft and Hobby Association (CHA) is an international, not-for-profit trade association consisting of thousands of member companies engaged in the design, manufacture, distribution and retail sales of products in the nearly $30 billion U. S. craft and hobby industry. Its goal is to stimulate the sales growth of the craft and hobby industry by creating consumer demand, helping members succeed and leading the industry. Joe Rotella is CHA’s website expert.